Like many direct marketers, you are probably always looking for lists. And naturally you always want a good list, one that’s current, clean, and reliable. You can spend a good deal of money buying e-mail lists or address lists. But despite what you’re told, you don’t really know how old the list is, how out [...]

Imagine yourself as a potential customer. The phone rings, and immediately you hear a bored, monotone, maybe even automated voice. You’re the 1,078th person being called and you can feel it. Why would you want to give this person calling any of your valuable time? Now imagine picking up the phone, and a sincere person [...]

Precision and targeting are important, but you may be wondering whether or not you still need the mass marketing approach. The answer is yes: Either as an initial phase of a campaign that later grows more targeted, or to reach a wide market, the mass marketing approach to the telechannel remains useful. To gain the [...]